About the Leaders for Tourism Campaign

It is undeniable that in spite of its growing relevance and proven contribution to GDP (3% to 5% worldwide), jobs (7% to 8% of all jobs) and exports (30% of the world’s exports of services), Travel and Tourism still lacks due political and economic recognition.

In this framework, UNWTO and WTTC have decided to join hands in their common goal of mainstreaming Travel and Tourism in the global agenda in the form of a “Global Leaders for Tourism Campaign”.

The objective is to position tourism as a driver of economic growth and development, and thus a priority in the global agenda.

UNWTO and WTTC will present an Open Letter to Heads of State and Government worldwide, highlighting the importance of Travel and Tourism. In turn, Heads of State and Government will accept this letter in acknowledgement of the relevance of travel and tourism in facing today’s global challenges.

Latest news
11 May 12
Press Release 		Thailand reiterates strong commitment to sustainable tourism development
“The stance of the Thai Government towards tourism is one of strong support, as evidenced by the announcement of 2012 as the Miracle Year of Amazing Thailand,” said Prime Minister Shinawatra. “In...
11 May 12
Press Release 		Myanmar set to rejoin UNWTO
“Tourism is a major sector of the economy not only for Myanmar but also for all countries around the world. It brings benefits to a country, boosts its economy and create employment opportunities,”...
20 Apr 12
Press Release 		Tourism plays major role in Vietnam’s socio-economic development says Vice-President
“The tourism sector has been a major factor in job creation, economic development and poverty alleviation in Vietnam, leaving no doubt that tourism has played a crucial role in our country’s overall...
02 Mar 12
Press Release 		Serbian President highlights the value of tourism on joining the Global Leaders for Tourism Campaign
“There are real prospects for tourism development in the Republic of Serbia, especially in thematic routes, city breaks, business and mountain tourism,” said President Tadic. The President...
01 Mar 12
Press Release 		President Aquino of the Philippines rallies support for tourism, joins UNWTO/WTTC campaign
“Tourism is very important to the Philippines,” said President Aquino, signalling in particular the attention given to road and air infrastructure in the country and the implementation of the Pocket...